Every marketing pundit has to watch and weigh in on the Superbowl advertisements. So I sat down, gasped during a horrendous, mistake-laden debasement of the Star Spangled Banner, suffered through some awfully produced half time music and took notes.
First, of the sixty nine none-television ads, only ten of them had some element of Friction Marketing. [...]
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Sesame Street decided to cancel an upcoming spot that included clips featuring Elmo singing with a revealingly buxom Katy Perry after receiving complaints after the video was initially posted on YouTube. This was far from Kermit and Pam Anderson singing It’s Not Easy Being Green as a duet. However, the initial backlash (how dare they [...]
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I’ve seen a few great NASCAR ads recently pushing the superiority of NASCAR over other sports. They are full of great friction marketing and end with the obnoxiously well crafted phrase “everything else is just a game.” Two of my favorites:
“some athletic uniforms are meant to wick away moisture, others are [...]
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I’ve been particularly critical of AT&T on this blog. See below, a fairly eerie Forbes interview from last September with AT&T’s CMO, Cathy Coughlin. Granted she is delivering brand messaging, but this feels very disconnected with my understanding of the market perception of AT&T. Select quotes:
“The brand comes to life with the customer experience.”
“We are [...]
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AT&T just can’t get it right.
I thought they finally had – their blanket commercial seemed so good – it ignored Verizon, gave an impressive stat countering a primary complaint (we cover 97% of Americans), and used exquisite, meaningful visuals. Unfortunately the saffron drapings across American landmarks looked just a little too close to the 2005 [...]
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Today FIFA finally capitulated and agreed to “reopen” discussions on the use of technology in the refereeing of the world’s favorite sport. FIFA responded to massive backlash from a slew of goals that weren’t (America, Mexico, England), non-goals that were (Brazil, Argentina) and red cards born from theatrical histrionics of players thrashing on the ground [...]
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