Careful Timing Helps Droid Steal iPhone4 Launch Thunder

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by Friction Marketer on June 23, 2010 · 0 comments

How do you frustrate the competition?  Annouce your better mousetrap the day before they launch their new product.

Verizon did just that today, posting a teaser “coming soon” page and video for the newest Android phone the day before the already-leaked iPhone4 becomes available.  Not only does this place the Droid in the consideration set for potential iPhone4 customers, but it ensures press coverage of the iPhone launch will include a mention of the Droid’s upcoming features (which includes a much larger screen than the iPhone).

Score?

Verizon/Google 1

AT&T/Apple 0

Update:  more here from CNN.

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