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Dex

Friction Marketing Idiocy: Yellow Pages vs. Google

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Imagine you are in a dying industry and an infinitely superior mousetrap has come along.  You are scrambling to keep up.  The new mousetrap is widely loved.  You are so widely hated, a petition to end your existence gains popular support.  The mousetrap has lots of money – in fact its quarterly profit exceeds your [...]

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