Posts tagged as:

dove

Gillette Presses Attack on Dove’s girlie soap for men

“Dove for Men” (complete with the white dove logo) seemed like a poor way to appeal to the male gender when the product was launched during last years Superbowl.  Gillette quickly pounced with a TV spot for their Gillette Odor Shield product openly mocking the Dove brand. It seems like the Gillette campaign is proving [...]

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Gillette to Dove: “Your manly soap is for girls”

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It seems the packaged goods world has finally woken up to the notion that men buy soap too.  This charge has been led by the success of Axe men’s products which offers shampoo, soap and deodorant guaranteed to attract aggressively promiscuous women in their underwear to the 20-30 year old male.  No longer are supermarket [...]

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Friction Marketer Superbowl Advertising Awards

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@wkamaubell: One sure thing I learned from the Superbowl commercials: Men are mostly disgusting, sexist, objectifying, simple minded pigs.
For the first time in years, the game was actually better than the ads.  With a highly targeted predominately male audience, there was a lot of Friction Marketing going on.  Predictably Twitter exploded with shocked, appalled, disgusted, [...]

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