“Dove for Men” (complete with the white dove logo) seemed like a poor way to appeal to the male gender when the product was launched during last years Superbowl. Gillette quickly pounced with a TV spot for their Gillette Odor Shield product openly mocking the Dove brand. It seems like the Gillette campaign is proving [...]
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It seems the packaged goods world has finally woken up to the notion that men buy soap too. This charge has been led by the success of Axe men’s products which offers shampoo, soap and deodorant guaranteed to attract aggressively promiscuous women in their underwear to the 20-30 year old male. No longer are supermarket [...]
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