“Why would these airlines charge for bags?”
Southwest is the Friction Marketer of the airline industry and their new campaign highlighting new bag fees adopted by every other airline doesn’t disappoint.
Consider the Friction Marketing principals:
Populist Appeal – Southwest plays on the outrage felt by almost every airline customer over the industry’s new bait and switch revenue [...]
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Microsoft has had their PR and advertising asses handed to them with regularity. For years, Mac has destroyed Microsoft with the PC vs Mac ads (great Friction Marketing – I have to write more about this later). The spectacularly horrendous $300 million dollar Seinfeld/Gates spots were so bad Microsoft had to hold a press conference to [...]
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